Pricing & Packaging Gaps

What Are Pricing Gaps?

Pricing gaps occur when your pricing structure doesn't capture the full value you deliver. Types include:

• Underpriced tiers — customers getting more value than they pay for
• Missing tiers — gaps between plans that force customers to over-buy or under-buy
• No usage-based component — heavy users pay the same as light users
• Stale pricing — prices haven't been updated in 12+ months despite added features

Upsell Triggers

LeakShield identifies customers who are approaching plan limits or using features available on higher tiers — natural upsell opportunities.

How to Fix

Findings include specific recommendations like adding a metered component, introducing an intermediate tier, or adjusting feature gates. Impact estimates show the potential revenue uplift.